During the summer of 2020, the Mayor's Office of Workforce Development partnered with our agency to create Working NYC, which helps New Yorkers prepare for and find a job through free job and adult education programs. My primary role on this product was to develop and manage the brand identity and lead the design strategy working closely with the product manager, content strategist, and lead engineer. Since the initial launch, I established a feature development framework that combined qualitative and quantitative feedback mechanisms to lead design research and feature development on the site. Using this framework has led to features informed by user-driven studies and data such as the newsletter, inclusive design pattern iteration, and the website's structured job feature.
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